Integrated communication connects needs, motives and interests on various levels. It links various fields of communication such as public relations, advertising, visual communications, web and marketing communication, as well as education. When needed it includes a wide spectrum of communication tools, ranging from campaign to a business card.

Integrated approach towards communication that brings synergetic effects is described in a book 9Keys of effective communication. It has been developed in the Informa Echo agency and is based on 20 years of experience and research of the communication needs.

• Public relations
• Advertising
• Visual communications
• Web communications
• Marketing communications
• Education